Virginia Nicolau ©

A manifesto about creation for Cupra, a brand that - without any past - has been able to create in less than 5 years its own Universe within the automotive world. Cupra plans to add genderless Voice Assistants to all of their new cars, that’s why we decided that the voice-over of this piece should be genderless too. To achieve it we recorded the voice over actor in a frequency between 145Hz and 175Hz, the one necessary for a voice not to be associated with a feminine or masculine tone.

Awards:

Featured on Source Creative’s Shots (2022)

Gold Award in Craft - Club de Creativos (2023)