Virginia Nicolau ©

Decathlon -
As a child, life is a sport.

Kids, possibly the only human being on the planet that never tires.
Isn’t the life of a kid already a sport? The “Back to school” campaign for Decathlon is based on a simple insight: kids jump out of the bed like professional long jumpers, they run on their way to school like if they were training for a Marathon, they play games with the flexibility of a gymnast: in essence, kids do sport even when they don’t realize it.

As a child life is a sport

The typography of the OOH was handmade by the real kids of the campaign.

(&rosàs)

Executive creative director: Isahac oliver
Creative director: María Cerdán
Art directors: Oriol Castellar & Virginia nicolau
Copywritting: Gal·la Basora
Head of production: Jordi Sole
Account director: Edu Rojo
Editor: Martí Blanche
Director: Salsa
Colorist: Marc Morató
Photographer: Raquel Chicheri & Laia Sabaté