On June 3rd, the F.C. Barcelona Women's team won their second European Champions League in their history, another milestone for this team year after year transforms the perception of women's football worldwide.
We wanted to send a message that continues to break down the prejudices surrounding women's football, and we did so by turning around a common expression still used today when talking about having courage or bravery. We gotta have a pair.
Cupra -
”Hay que tener un par”
We’ve heard this phrase many times, too many times. But, you know what? They’re right. You gotta have a pair to change everything. To stand up to those who think that only they have it. You gotta have a pair to break with the old, to start a new era, to transform the world. You gotta have pair to turn a game around they said wasn’t for you. You gotta a have pair to be the pride of a city, a country, a continent. And you gotta have a pair to conquer Europe. You gotta have a pair to keep wanting more and never settle for enough. You gotta have a pair. And we do.
For the graphic campaign, we wanted to enhance the visual impact by incorporating graffiti into the manifesto. That's why we enlisted a Spanish graffiti artist Roger Guardia to create the typography and the two cups for us.
Executive creative director: Isahac oliver
Creative directors: Jordi Luna
Art directors: Virginia Nicolau
Copywritting: Aldo Coste
Account team: Daniele Cicini, Jorge Fraile, Carlos Valero
(&rosàs)