Virginia Nicolau ©

91% of our worries will never happen.  However, many wonderful things are happening right now.  We can’t control the future. But we can life in the present.  Let’s celebrate. 

Our Christmas campaign for the Spanish cava Codorníu is based in an insightful fact: 91% of our worries will never happen, according to a recent study by the University of Pennsylvania. A fact that inspired us to create a piece about the importance of stop worrying about the future and we start celebrating ourselves.

For the graphic campaign, we created headlines about society's greatest fears to catch people's attention and make them realize there’s no need to worry about the future but, instead, we should celebrate the present more.

26% of people are worried that no one will come to their birthday party. Psychological experts show that 90% of our worries will never happen. We can't control the future, but we can live the present. Let’s celebrate.

25% of people are anxious of dancing in public. Psychological experts show that 90% of our worries will never happen. What if we stop thinking about the future and start celebrating the present? Let’s Celebrate.

45% of people worry about feeling out of place at a party. Psychological experts show that 90% of our worries will never happen. What if we stop thinking about the future and start celebrating the present? We can't control the future but we can live in the present. Let’s celebrate.

(&rosàs)