Sunbites -
Light and surprising good
Light and surprisingly good is the concept that we gave to this campaign. It suggest that the snack is not that good. But ones you try them, they really surprise you, and these happen with sunbites. For these reason we create a humor campaign with a celebrite.
Vo: To find such a light snack that is so good on top of it?
It's as surprising as...
That your hairstyle looks like the model in the photo.
Like a crossfitter not looking for any excuse to show it off...
Or that your friend with kids doesn't take pictures of her, all the time. So surprising that even Eva Gonzalez (Spanish celebrity) says so.
Light and surprisingly good. Sunbites.
(&rosàs)
Executive creative director: Isahac Oliver
Creative director: María Cerdán
Art directors: Oriol Castellar, Virginia Nicolau
Copywritting: gal·la basora
Producer: Jordi solé
Productora: Mamma team
Director: Joan Flesca